When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.
- Initial release of the product-marketing-context skill. - Guides users through creating or updating a comprehensive product marketing context document. - Supports both auto-drafting from codebase or manual conversational setup. - Captures key sections: product overview, target audience, personas, pain points, competition, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Outputs a structured `.claude/product-marketing-context.md` used by other marketing skills. - Built-in workflow encourages validation, verbatim customer language, and efficient updates.